May 2018
Ideas, Innovation, Trends: what does VMC 2019 have in store for you?
The Visual Media Conference will be returning to the Rose Bowl in Leeds on the 16 April 2019. This free to attend one-day event organised by CDi, a special interest group of the BPIF, will once again provide a vivid insight into marketing communications that’s not to be missed!
To stay ahead of the crowd reserve your place at visualmediaconference.com
This year’s VMC was heralded as bigger and better than ever before, uniting communities under the themes of immersive technology and colour hype. Bringing together a diverse range of top class speakers and exhibitors, with international experts on colour and communication, allowing guests to learn about cutting edge innovation in technology and explore the question ‘VR, so what?’
The 300 attendees heard from leading experts who debated how colour can affect marketing and communications by analysing consumer behaviour. Leeds based brand design agency Elmwood were represented by Chairman Jonathan Sands who spoke about Biomotive Triggers, an exciting development in the field of sensory marketing. Attendees also learnt how virtual reality can help understand the psychology of marketing and communications and how a bold visual identity and confident tone of voice can turn a city techni-colour with Hull UK City of Culture 2017.
The conference and exhibition was embroiled in the techie world of Immersive Technology with attendees experiencing first-hand 3D animated content, 360 VR, visual artistry and virtual performance as an extension of reality. Gurus from DoubleMe, Production Park and San Francisco’s finest, Jasper De Tarr discussed the latest in mixed reality live content and gave attendees the chance to have a VR experience like no other!
In 2019 we will delve into the latest innovative trends and ideas in the creative, digital and print industry, once again in a collaborative effort with our founding partners HP, ProCo and Jaywing.
Andy Pike, UK&I Marketing Manager, HP Indigo & IHPS explains, “As the digital world evolves, we need to think differently and communicate in a totally different way. Print has a big part to play in future of communication and the Visual Media Conference plays a crucial role in communicating this. HP are proud to have been a founding partner.”
Rob Shaw, CEO, Jaywing says, “I think the Visual Media Conference is a great occasion for all of our industry to gather together. It’s a fantastic opportunity to listen to brands, understanding how they use traditional print as well as digital to cut through and execute to their consumers.”
Jon Bailey, CEO, ProCo adds, “We could never have anticipated how VMC would capture the imagination and interest of the marcomms world and grow to be such an important calendar event. It is a testament to the power of collaboration and willingness to back an idea. Where will the journey take us in 2019? Join us and find out.”
Register today; visualmediaconference.com
